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Wednesday, March 28, 2018

Xiaomi introduces its lates gadget: the Mi Mix 2S

Por Damian

The best technology at affordable prices, that’s the philosophy of the Chinese company Xiaomi. With that premise in mind, the firm presented its latest model, the Mi Mix 2S, a phone that seeks to conquer high-range telephony. Its price, starting at 3,299 yuan (421 euros, $ 525) is much lower than Apple's popular iPhone X.

At a meeting with media, marketing and global product director for Xiaomi Donovan Sung said to the press that "in many countries, our brand is not as well-known as other big companies, but our quality is at their level and in many ways they are much better than them".

The device was introduced in the Chinese city of Shanghai by the president and founder of the brand, Lei Jun, who assured that the terminal, the largest range of Xiaomi, exceeds in many variables the most recent model of the iPhone X, Apple´s popular gadget.

And, as Sung recalled, Xiaomi continues with the philosophy with which he was born in 2010, innovation for everyone, that is, making high technology accessible to the masses. Xiaomi is currently the world's fourth-largest seller of mobile phones and is present in 70 countries all around the planet, including Spain, where recently it arrived in November last year and already has three physical stores in Madrid and one in Barcelona, although its main sales channel remains the online market.

The MIX 2S will be available in China starting April 3 and will later reach the international market. With up to 8 GB of RAM and 256 GB of storage, the device has a 12-megapixel dual camera and artificial intelligence. Other highlights of the product? Well, is powered by the latest Qualcomm Snapdragon 845 chip and uses the Sony IMX363 sensor for low-light photos and Dual Pixel technology for fast autofocus.

Likewise, Xiaomi will promote a wireless charging platform along with the new phone model. Recently, the Chinese company also introduced the Mi Gaming Laptop 15.6 gaming computer and the Mi AI Speaker mini speaker.

Xiaomi launched its first smartphone in August 2011 and has quickly gained market share. In addition to telephony, the company manufactures intelligent computers, routers, accessories or appliances, among other devices.