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Wednesday, April 4, 2018

Zuckerberg makes more promises


Zuckerberg has always ensured that advertising revenues allow him to keep his service free and, therefore, it is the most egalitarian model. However, India rejected this philosophy by refusing to accept Facebook's "free basic internet," considering it "digital colonization." The world seems to see eye to eye in this regard. The CEO might well listen.

It was recently revealed that Facebook lost control of the private data of 50 million users, which ended up in the hands of a political data analysis company. Mark Zuckerberg took five days to recognize the scandal, and now he is on a media tour giving answers that do not contribute almost anything. In an interview with Recode, Zuckerberg said: "What I would really like to do is find a way to set our policies in a way that reflects the values of the community, so that I do not have to make those decisions."

The CEO acknowledged how unhappy he is with "sitting in an office in California to make decisions about content policies for people around the world”. In the interview with Vox he gave more details about his ideas in what concerns moderating content: “If you post something on Facebook and someone reports it, our community operations team reviews it and they decide if it should be removed, there is no way to appeal that. I believe that in any democratic system there must be a way to appeal, and I think our first step should be to develop it internally”.

Specialists consider Zuckerberg is based on the analogy that Facebook is more like a government than a traditional company, but it falters if this pseudo-government is more of a democracy or a dictatorship. In the same interview, he indicates that his control over the company means that his decisions "do not succumb to the whims of the shareholders".

And that's true, Facebook's movements only succumb to the whims of a 33-year-old man who wants the absolute power of the platform, except when it comes to making decisions that are not fun. Zuckerberg proposes an independent board of appeals, although it is unclear whether it refers to a series of boards around the world or a single and independent Facebook People's Court. Who will decide who are the members of this board? Taking an account that a single man has control of the company, perhaps he will carry out an election.

"The final product of Facebook is you" has become the most common explanation for who asks how the social network does to monetize the data to sell ads. Last week Apple CEO Tim Cook criticized Facebook saying "the ability to know everything you've explored on the Internet for years, who your contacts are, who are the contacts of your contacts, the things you like and in general to know all the intimate details of your life, it should not exist. At least from my point of view. "Cook argued that the model of data and advertising monetization is flawed and makes a company betray its customers. Can Zuckerberg change this reality?